The Human Friendly™ Mission Aims to Improve 1B+ lives.

The Human Friendly™ Mission Aims to Improve 1B+ lives.

CURVD® is built on 3 values to share the Human Friendly design mission:

  • Inclusivity
  • Social Impact
  • Collaboration

Not all products are supposed to be designed for everyone, for example, clothes, houses, or tools. We find clothes that are our size, look great and fit our budget. These don’t apply to accessibility, but when the clothes have a zipper or buttons, it excludes a few groups of people from their market. In this article we explained how we are changing the bias with its mission.

What does Human Friendly design mean?

It doesn’t mean that every single product out in the market has to be able to serve every human on earth, but it means that we will strive to identify those everyday products that try to serve a wider audience and be inclusive to people with different capabilities.

Not everyone has a visible disability or physical capabilities of majority of people. We believe to consider those underserved groups, simple changes in design of everyday products and tasks can make a huge difference in lives of millions of people. 

Businesses don’t consider serving those with visible or hidden disabilities a priority. Businesses and individuals can benefit from an inclusive, familiar-looking, affordable design. Everyday products can be designed differently to serve all humans equally, create new possibilities, opportunities, and empower the lives of those underrepresented groups.

“Disability is a relative state, we look at it task-based, and find a solution to that task. Instead of looking at people as the problem, we look at products and try to redesign those products that failed to serve us all equally” – Amin Hasani at International Design Conference 2021. 

Design is for everybody. 
Woman with partial hand drinks with CURVD mug
man sipping from ergonomic CURVD mug at restaurant

Products that are designed for those with disabilities are only designed for them and not abled bodies. They are normally medical-looking devices, expensive, with no aesthetic values, not available at every market and quite frankly they are not the best solutions.

Prosthetics are not the ultimate solution in our opinion, or at least a solution for everybody. A few years ago when I learned about 3D printing  I thought of a world-wide issue that can be helped with decentralized production. In a few days I worked on a 3D printed fork holder for a friend’s grandfather, the design was not feasible, it was bulky, complicated to 3d print and required some post production and in the end it simply didn’t work. Later on I thought about looking at the problem differently, the everyday struggle of those with disabilities or limb differences

We will strive to launch more everyday products to create a more human friendly world.

We imagine a world where we change the lives of those underserved groups, by looking at the problem differently, by including everyone in our design process and create a friendlier environment for everybody.

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