Why CURVD

The Mug Built Around the Hand. Not Around the Shelf.

Most mugs are designed to a cost target. CURVD is designed to a quality standard. Here is what that means in practice — from the handle geometry to the glaze chemistry to the way the logo is fired into the ceramic.

MOQ

24

Units per style. No minimum for standard mugs.

Print method

Kiln-fired

Logo fused into the glaze. Never peels or fades.

Glaze safety

Tested

No lead. No cadmium. Food-safe ceramic glaze.

Lead time

3–4 wks

From proof approval to delivery.

The handle

Designed Around the Curve of the Hand

The standard mug handle is a D-shaped loop. It exists because it is cheap to produce, not because anyone thought carefully about how a hand actually holds a mug. CURVD started from a different question: what does the hand do naturally, and how should the handle follow that?

The result is a curved handle that follows the natural arc of the fingers, provides clearance for a full four-finger grip, and keeps the wrist in a neutral position during lifting. Small differences, but felt on every single use.

Inward-curved grip surface Matches the natural resting arc of the fingers. No straightening, no over-extension.
4-finger clearance Interior clearance fits a full multi-finger hold. No pinch grip. Pressure distributed across the whole hand.
Neutral wrist angle Handle attachment keeps the wrist flat during lifting. No compensatory rotation, no daily accumulated tension.

Handle specifications

Handle type Ergonomic inward curve
Grip style 4-finger wrap
Wrist position Neutral on lift
Construction Integral cast, not bonded
Material Stoneware ceramic
Heat transfer Low — standoff from mug wall

Material & safety

The Glaze You Drink From Every Day

CURVD mugs are made from kiln-fired stoneware ceramic. The glaze is formulated to be food-safe and is tested for lead and cadmium. These are not marketing claims — they reflect specific material choices and production standards that most mug manufacturers do not hold themselves to.

Lead-Free

No lead in the clay, glaze, or print. Third-party lab tested and verified before production.

Cadmium-Free

No cadmium in the ceramic, glaze, or color pigments used in printing.

Kiln-Fired Decals

Prints fused into the glaze at high temperature. Not coated on top. Will not peel, fade, or bubble.

Food-Safe Ceramic

Dishwasher safe. Microwave safe. Stoneware glaze made for daily contact with food and drink.

Custom print quality

A Logo That Lasts as Long as the Mug

Most custom mug printing uses sublimation or surface decals that sit on top of the glaze. These methods are fast and cheap. They also fade, crack, and peel within months of daily dishwasher use. CURVD uses kiln-fired ceramic decals — a fundamentally different process where the color becomes part of the glaze surface, not a coating on top of it.

Print spec

Logo print area: 4 inch wide by 3 inch tall. CMYK color on light glazes. White ink available for dark glazes. Proof provided before production begins on every order.

1
Artwork review Your logo is checked for resolution, color mode, and print area fit. Issues are flagged before anything is produced.
2
Ceramic decal printing The design is printed onto a ceramic decal using color-stable pigments formulated for kiln firing.
3
Decal application The decal is applied to the glazed mug surface and positioned precisely before firing.
4
Kiln firing The mug goes through the kiln. The decal fuses into the glaze at high temperature. The color is now part of the ceramic surface — not on top of it.
5
Proof and approval A production sample is confirmed before the full order ships. No surprises at delivery.

The mugs

12 oz and 18 oz. Same quality. Different capacity.

Both sizes use the same stoneware body, the same ergonomic curved handle, the same kiln-fired print process, and the same food-safe glaze. The difference is volume and the glaze colors available in each size.

12 oz · Light glazes CMYK Color
Dimensions H 4.2″ × W 3.3″ · L 5.2″ with handle
Capacity 12 oz (355 ml)
Logo print area 4″ wide × 3″ tall · kiln-fired decal
Print method CMYK kiln-fired decal
Material Stoneware ceramic · matte glaze
Safety Lead-free · cadmium-free · food-safe
Care Microwave safe · top-rack dishwasher-safe

Available glazes

Touch of Pink Blue Dawn Green Meadow Cloud White
18 oz · Dark glazes White Ink
Dimensions H 4.7″ × W 3.7″ · L 5.6″ with handle
Capacity 18 oz (532 ml)
Logo print area 4″ wide × 3″ tall · kiln-fired decal
Print method White ink (Onyx / Imperial) · CMYK (Cloud White)
Material Stoneware ceramic · matte glaze
Safety Lead-free · cadmium-free · food-safe
Care Microwave safe · top-rack dishwasher-safe

Available glazes

Onyx Black Imperial Blue Cloud White

Who we serve

Built for Individuals, Businesses, and Hospitality

CURVD mugs are used daily at home, in offices, in hotels, and in restaurants across the US. The same product quality applies at any quantity.

Individuals

One mug that fits the hand, keeps the drink warm, and looks the same after a year of daily use. No logo required. No minimum order.

Shop the collection →
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Businesses

Custom branded mugs for offices, corporate gifting, and merchandise. Logo kiln-fired into the glaze. Consistent quality from 24 units to 2,400.

Explore custom orders →
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Hospitality

Hotels, restaurants, and cafes that want a mug worth keeping on the table. Wholesale pricing available. Custom glaze options for brand alignment.

Wholesale information →

Ready to order

One Mug. Properly Made.

Shop individual mugs, order custom branded mugs for your business, or request wholesale pricing for bulk and hospitality orders. Same quality at any quantity.

Custom mugs from 24 units · Lead-free · Cadmium-free · Kiln-fired · Made for daily use